Success Stories: A small business in the medical industry

The Symptoms

One of our clients operates a business in the medical industry in one of the most competitive markets in the nation. When they contacted us, they had tried running Google Ads by themselves for a few months with very limited results. If calls were coming in, they were often unrelated to the services they offered – even though Google’s “Smart” Campaigns were supposed to targeted relevant customers.

The Approach

When we came took over the management of the account we started with three major actions:

First, by changing the “Smart” Campaign, which offers very limited insight to the advertiser to a regular Search & Display campaign. Second, by identifying the largest waste – removing keywords that were driving up spent with irrelevant calls and installing fraud prevention software to reduce the amount of money lost on bots.
Third, we segregated the campaigns by audience segment to better align with the value proposition of the client – and linked these to separate landing pages and ads.

The Results

Over a period of 1.5 months, we more than doubled the relevant calls and reduced the cost per call by ~ 30%.

Is your PPC Campaign giving you the best returns possible ? Schedule a free consultation now to discover how we can help your organization reach maximum potential #google #advertising #help #medical .

Author: Marcel van der Stroom
Marcel van der Stroom has a 25 year career spanning Finance, Business Intelligence and Marketing, serving worldwide clients ranging from small to enterprise level. After a successful tenure in the high-tech industry where he was part of a 10x growth path over 15 years, he founded The PPC Doctor to help early stage companies achieve their own breakthroughs in growth.