Base your decisions on a valid Google Analytics 4 configuration

When you use data to make important decisions about your marketing performance, there few things as important as setting up your GA4 Analytics data collection model in the correct way. Think about it – you can make great, logical decisions, but if the data that you base that decision on contains double counts, measures irrelevant events or misses key elements, those great decisions will still lead to poor results.. 

Google analytics setup

At The PPC Doctor we pride ourselves in being transparent and honest about our skills and our skill gaps. Unfortunately, we know from our clients that not all agencies have the knowledge they claim to have, leading to costly mistakes . Our 2nd Opinion service allows you to get unbiased feedback on your GA4 implementation and avoid costly mistakes.

9 Reasons to hire an external party to take a look at your GA4 setup.


  1. Quality Assurance: A second opinion acts as a quality control check. It helps ensure that your tagging strategy is sound and aligns with best practices in the industry. It can prevent costly mistakes or missteps that might occur with a suboptimal strategy.

  2. Objective Assessment: An external expert can provide a more objective perspective on your GA4 strategy. They are not directly invested in the current approach, allowing for an impartial evaluation of what’s working and what’s not.

  3. Fresh Ideas: A second opinion can introduce fresh ideas and creative insights into your GA4 strategy. Experienced consultants or experts can suggest innovative tactics that your current agency might not have considered.

  4. Identifying Missed Opportunities: Another set of eyes can spot missed opportunities and areas for improvement in your GA4 Setup. This could include events, audiences or custom dimensions.

  5. Risk Mitigation: In the rapidly evolving field of digital marketing, it’s essential to stay updated with the latest trends and technologies. A second opinion can help mitigate risks by ensuring your GA4 and GTM infrastructure is up to date with the best practices.

  6. Validation: If your GA4 setup is great, a second opinion can validate that you’re on the right track, boosting your confidence in your existing strategy.

  7. Customization: Different businesses have different needs. A second opinion can help tailor your GA4 setup to better suit your specific goals and target audience.

  8. Peace of Mind: Knowing that you’ve explored different perspectives and options for your PPC strategy can provide peace of mind. You can be confident that you’re doing everything possible to maximize your advertising efforts.

  9. Benchmarking: A second opinion can provide benchmarks for performance. This means you’ll have a clearer picture of what success looks like and whether your current agency is meeting those standards.

Same Day
2nd Opinion Consult (Same Day)
99 $
per hour
48 HR
2nd Opinion Consult (48 HR Turnaround)
149 $
per hour
1 Week
2nd Opinion Consult (1 week Turnaround)
79 $
per hour
Any questions?

Ready start winning the PPC Game ? Give us a call now to stop guessing and start winning !  


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Is your agency not telling you the full story? Level the playing field and get a 2nd opinion.