Google Ads Audit
According to recent research by HawkSEM, small and medium businesses spend an average of $9,000-$10,000 a month on Google Ads, with an average cost per click of $2-$5. These numbers can vary greatly – and the outcome of that investment can vary greatly as well, based on industry, location and effectiveness of the PPC campaigns.
Our PPC Audit services emphasize the latter component – the effectiveness of your PPC Setup.
You or your PPC Agency has been working with your campaigns for a while and a fresh, outsider perspective will create new insights – delivering new, improved results.
Why Hire An External Company To Audit Your PPC Setup
Bring in an Outside perspective:
You or your PPC Agency has been working with your campaigns for a while and a fresh, outsider perspective will create new insights.
A good moment to reset – rather than slowly optimize:
Rather than making incremental changes to optimize your campaigns, it’s a good idea to look at the underlying foundation of the campaign – and immediately stop the money drain.
Get a second opinion:
A good agency is one you can trust with your ad budget. However, a second opinion can help you make a decision how to move forward.
Fast Moving Industry – best practices change:
What was the best practice six months or a year ago is not the same now. Therefor it makes sense to review your Google / Bing Ads on regular basis.
What do we deliver as part of our audits ?
Written audit report as PDF.
A full hand-written audit report (we don’t deliver AI / copy pasted reports) with findings and recommendations to follow-up on the findings.
One hour consult to discuss the findings and recommendations
We will discuss the findings & opportunities for improvement by phone or video call.
Looker Studio Reporting
The reporting that has been used to write the audit report will be handed over to you and installed under your own Looker Studio account. This way you can refresh the data on a period basis.
Our Complete audit package includes a keyword analysis report using SpyFu premium keyword research tools and three hours of consultation to follow up on our recommendations.
Our Pricing Model - Fixed Price or % of Spend
Accounts and Campaigns come in all kinds of sizes, flavors and level of complexity and the impact on the return on investment from our audit packages is higher for high spent accounts. Therefor we offer fixed pricing only for accounts that spend less than USD / EUR 5K / month on the accounts that we audit. For accounts with a larger spend, we have a custom pricing model based on the % of ad spend.