Fact check your PPC agency
Google Ads can be a great lead generation tool, if used correctly. But is your agency providing you with all the information and are they maximizing the potential of your marketing budget ? Schedule a 1-hour session with one of our experts to get an outside perspective.
At The PPC Doctor we pride ourselves in being transparent and honesty. Unfortunately, we know from our clients that not all agencies in the market are sharing the whole picture. Our 2nd Opinion service allows you to get unbiased feedback on your PPC strategy and avoid costly mistakes.
12 Reasons to hire an external party to provide a 2nd opinion.
Quality Assurance: A second opinion acts as a quality control check. It helps ensure that your PPC agency’s strategy is sound and aligns with best practices in the industry. It can prevent costly mistakes or missteps that might occur with a suboptimal strategy.
Objective Assessment: An external expert can provide a more objective perspective on your PPC strategy. They are not directly invested in the current approach, allowing for an impartial evaluation of what’s working and what’s not.
Fresh Ideas: A second opinion can introduce fresh ideas and creative insights into your PPC strategy. Experienced consultants or experts can suggest innovative tactics that your current agency might not have considered.
Identifying Missed Opportunities: Another set of eyes can spot missed opportunities and areas for improvement in your PPC campaigns. This could include new keywords, ad types, or targeting options that your current agency might not have explored.
Cost Savings: A second opinion can help identify areas where you might be overspending or not optimizing your budget efficiently. This can lead to cost savings and improved ROI.
Risk Mitigation: In the rapidly evolving field of digital marketing, it’s essential to stay updated with the latest trends and technologies. A second opinion can help mitigate risks by ensuring your PPC strategy is up to date and compliant with industry changes.
Validation: If your current agency’s strategy is excellent, a second opinion can validate that you’re on the right track, boosting your confidence in your existing strategy.
Customization: Different businesses have different needs. A second opinion can help tailor your PPC strategy to better suit your specific goals and target audience.
Enhanced Competitiveness: By seeking a second opinion, you can gain a competitive edge. A more refined PPC strategy can help you stand out in a crowded marketplace.
Peace of Mind: Knowing that you’ve explored different perspectives and options for your PPC strategy can provide peace of mind. You can be confident that you’re doing everything possible to maximize your advertising efforts.
Benchmarking: A second opinion can provide benchmarks for performance. This means you’ll have a clearer picture of what success looks like and whether your current agency is meeting those standards.
Improved Communication: The process of getting a second opinion can also lead to better communication with your existing PPC agency. It can serve as an opportunity for your agency to explain their strategy and for you to articulate your goals and expectations.
With power comes responsibility
Pay-Per-Click, or PPC in short, is a powerful lead generation tool for your business. But, unfortunately, it is also an incredibly efficient way to waste money. When you hire an outside PPC agency, you might not always get the full truth. Fortunately, we offer short second opinion video chat sessions to ease your mind or confirm your hunches.
Fact-checking your current PPC agency can be done completely confidential and does not require any communication between your current agency and The PPC Doctor. All we need is view access to the Google Ads account or screen-sharing via the during a live zoom call.