There few things as important as setting up your data collection model in the correct way. Think about it – you can make great, logical decisions, but if the data that you base that decision on contains double counts or missed key elements, those great decisions will still lead to poor results. It’s like having wrong map – you can follow the map exactly, but you will never end up at the place you want to be. There are many important configurations, like events and audiences, that will need to be setup manually. 

That’s why it’s so important to have a professional set up your Google Analytics 4 configuration, or if you already have one in place, have it audited from time to time.