GA4 / Google Tag Manager Audit
When you use data to make important decisions about your marketing performance, there are few things as important as setting up your GA4 Analytics data collection model in the correct way. Think about it – you can make great, logical decisions, but if the data that you base that decision on contains double counts, measures irrelevant events or misses key elements, those great decisions will still lead to poor results.
Whether you set up your GA4 tracking infrastructure or your PPC Agency did – a fresh, outsider perspective will create new insights – delivering new, improved results.
Why Hire An External Company To Audit Your GA4 & GTM Setup
It is the foundation for all your data:
Data is the most valuable currency in marketing. Taking decisions based on inaccurate or completely wrong data can be very costly.
A good moment to reset – rather than slowly optimize:
Rather than making incremental changes to optimize your campaigns, it’s a good idea to look at the underlying foundation of the campaign – and immediately stop the money drain.
Get a second opinion:
A good agency is one that is knowledgeable about all things related to web traffic. However, a second opinion can help you make a decision how to move forward.
Fast Moving Industry – best practices change:
What was the best practice six months or a year ago is not the same now. Therefor it makes sense to review your Google / Bing Ads on regular basis.
What do we deliver as part of our audits ?
Written audit report as PDF.
A full hand-written audit report (we don’t deliver AI / copy pasted reports) with findings and recommendations to follow-up on the findings.
One hour consult to discuss the findings and recommendations
We will discuss the findings & opportunities for improvement by phone or video call.
Looker Studio Reporting
The reporting that has been used to write the audit report will be handed over to you and installed under your own Looker Studio account. This way you can refresh the data on a period basis.
Ready start winning the PPC Game ? Give us a call now to stop guessing and start winning !
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Level 1
Core GA4 + GTM- GA4 Account & Property Setup Check
- GTM Container Setup Check
- Looker Data Studio Web Traffic Report
- GA4 Audience Audit
- Custom Event Validation
Level 2
Core + Audiences + Events- GA4 Account & Property Setup Check
- GTM Container Setup Check
- Looker Data Studio Web Traffic Report
- GA4 Audience Audit
- Custom Event Validation
Level 3
All items- GA4 Account & Property Setup Check
- GTM Container Setup Check
- Looker Data Studio Web Traffic Report
- GA4 Audience Audit
- Custom Event Validation