When I say paid search ads, a lot of people automatically think Google. However, Microsoft Ads is a great additional platform to use to reach audiences for a more competitive price. While it does not offer the scale of Google Ads, it has its place in a multi-channel marketing strategy – especially if you target an older demographic.

I’ve just renewed my Native Display, Shopping and Search certifications and can now call myself Microsoft Advertising Certified Professional for another year.

Interested in expanding your advertising strategy to an affordable platform? Get more info on our Microsoft Ads Campaign management plans.