Arizona small business owners, do you ever feel stuck not being able to get your business to the next level?

Our clients often tell us that they get ad clicks and web traffic, but not the high value customers they desire. The problem is often that they’ve built their business on an unsteady foundation – or that their foundation is starting to show cracks.

The illustration that we often use to explain our approach is one of building a house. You want the house to last, so you will first lay down a level and strong foundation to build on. Even the most beautiful house will not last long on a shaky foundation. Not everyone can build a house, but everyone knows you need a strong foundation !

Going back to your business, a solid foundation means having a clear understanding of your businesses objectives, its strengths & weaknesses, the value it delivers to your target market and the way the business sets itself apart from competitors.

While most companies think about this extensively when starting the business, it is fundamental to revisit & revalidate the strategy as the market and competition can and will change over time.

Therefor we always start with validating the strategic foundation when we take in new clients at The PPC Doctor – because we can’t build high-performing PPC campaigns when the foundation is not rock solid.