When I speak to clients on the main metrics of Pay Per Click, the questions are often directed towards metrics that can be ‘felt’ directly… Read More »The (not so) hidden value of Conversion Rate Optimization.
If you are managing your Google Ads Account closely, you might have seen this – Google Ads will be starting to enforce an updated ‘Destination Requirement Policy’… Read More »Destination Policy Update October 2022
As we discussed in our previous post, there are four key steps to the search ad process: The Search, The Auction, The Click and The… Read More »It All Starts With The Search
At the PPC Doctor, we enable our clients to stop guessing and start winning. In the coming weeks, we will be discussing the different elements… Read More »Stop Guessing – Start Winning
The Challenge – Find Your Ideal Customer. Whether you like it or not – when you run a business – either serving consumers or other… Read More »PPC Success Made Simple